FAQs
What can Factor3 do for my business?
Factor3 helps small and medium-sized companies improve their marketing performance. We can help you maximize your marketing dollars through a process we call Marketing Momentum™.
What are some signs that our marketing may be underperforming?
Common errors may indicate weak marketing performance, such as...
• Advertising that is reactive or emotional, not proactive and strategic
• Brand, product or service messages that are unclear or inconsistent
• Failing to identify your best customers and provide them proof of your value
• Delegating key marketing responsibilities to a third party
• Not creating measurable expectations for your marketing programs, and failing to measure results
What is involved in Factor3’s Marketing Momentum process?
To create Marketing Momentum, Factor3 helps you incorporate four proven marketing disciplines used by Fortune 500 marketers: Plans, Programs, Perception Management and Performance Measurement. Infusing these disciplines is the first step in creating a company culture that thrives on top marketing performance.
How long does this process take?
Together, we work to develop an actionable one-page marketing plan in as little as one day. Customized, longer-term consulting and associated marketing services are also available.
Does it really work?
Factor3 professionals have helped guide the growth of some of the nation’s most successful businesses. These top-performing companies are painstakingly clear and specific regarding their brand identity, target audiences, value propositions, messages and communication channels. They also measure their results and are continually build upon their successes.
The same marketing disciplines that have helped build Fortune 500 leaders can be effective for your company, regardless its size.
Our budget is modest. Can we afford Factor3?
Absolutely. In fact, because you operate on a tighter budget, creating a strong marketing foundation so your efforts yield long-term results is even more critical. Factor3 can help you prevent costly marketing mistakes that may be inhibiting your company’s growth.
Is Factor3 an advertising agency or creative boutique?
No. We are a consulting firm specializing in improving marketing performance. We do, however, have relationships with creative groups and individuals who can provide a full array of excellent marketing services, if needed. Factor3 also is experienced and is pleased to work in tandem with any outside agency with which you may have a relationship.
How do I know if my company could benefit from Factor3’s assistance?
We invite you to see how your company ranks on the Factor3 Marketing Momentum Meter™ by answering 20 simple questions. It's a great way to quickly evaluate your marketing strengths and weaknesses.
I’m interested. What is the next step?
We recommend scheduling your free one-hour consultation. To make arrangements, contact Factor3 any time at 402.934.4478 or via e-mail at info@factor3marketing.com.
If I work with Factor3, what can I expect?
For starters, the free one-hour consultation. After that, many companies choose to schedule a half-day or full-day Jump Start session, which can accommodate as many as five of your employees. Customized services are also available.
As a Factor3 client, you will receive nothing but the utmost professionalism and respect.
What is the cost of the Jump Start sessions?
The half-day session is $1,795; the full-day session is $2,995.
In the half-day session, you can draft either your one-page business plan or your one-page marketing plan. In the full-day session, you can draft your one-page business plan and one-page marketing plan. Most companies benefit from combining their business and marketing planning in one day.
If you have other questions, please don’t hesitate to contact Factor3.
